BT Signature – Boity’s Premium Peach Frizzante
BT Signature is South Africa’s premium peach-flavoured sparkling frizzante created by TV personality, rapper, actress, businesswoman, and model Boitumelo “Boity” Thulo in partnership with celebrated winemaker Matthew Krone. Launched in March 2021, this range of alcoholic and non-alcoholic ready-to-drink beverages was uniquely crafted for bold and fashionable individuals with a discerning palate. At 4.5% ABV for the alcoholic variant, BT Signature delivers juicy ripe peach aromas overlaid with hints of nectarine, balanced with crisp green apple freshness and a lingering fresh aftertaste. As a major shareholder and Director of BTMK Beverages, Boity became the first black South African woman to create and own an RTD beverage, and the first celebrity to create a non-alcoholic variant. With no artificial sweeteners and wine-making production methods, BT Signature represents elegance, quality, and the celebration of life’s most effervescent moments.
Key Facts:
- Brand: BT Signature (Boity Thulo Signature)
- Type: Sparkling Peach Frizzante (Alcoholic) / Sparkling Fruit Nectar (Non-Alcoholic)
- Founded: March 2021 by Boity Thulo
- Owner: Boity Thulo (major shareholder & Director of BTMK Beverages)
- Winemaker: Matthew Krone (renowned South African winemaker)
- ABV: 4.5% (alcoholic variant), <0.5% (non-alcoholic)
- Bottle Size: 275ml
- Pack Options: 4-pack, 24-pack
- Flavor Profile: Juicy peach, nectarine hints, crisp green apple
- Color: Vibrant peach
- Philosophy: “Own Your Signature, Make Your Mark”
When it comes to celebrity-owned beverages that combine quality, elegance, and authentic African excellence, BT Signature is royalty, boet! Created by the multi-talented Boity Thulo with legendary winemaker Matthew Krone, this isn’t just another celebrity endorsement – it’s a proper premium product designed for those who own their choices and their thrones. Whether you’re celebrating success, vibing with friends, or just marking life’s special moments, BT Signature brings that peachy, sparkling goodness to any occasion!
History
From Entertainment Icon to Beverage Entrepreneur
Boitumelo “Boity” Thulo is one of South Africa’s most celebrated personalities – a TV presenter, rapper, actress, model, and savvy businesswoman who has built an empire through talent, hard work, and strategic brand partnerships. But in 2021, Boity decided to go beyond endorsements and create something truly her own.
BT Signature Timeline:
- 2019: Boity and Matthew Krone begin developing the RTD concept at their first meeting
- 2020: Product development and refinement continue through the pandemic
- March 31, 2021: BT Signature officially launches at Shoprite LiquorShop stores nationwide with star-studded event at AtholPlace House and Villa in Sandton
- March-April 2021: Immediate buzz on social media; debates about pricing vs value ensue
- 2021-2024: Continuous expansion and growth; Boity gives fans behind-the-scenes factory tours
- April 2024: Boity shares factory visit videos on social media, calling herself “sassy CEO”
- 2025: BT Signature continues as South Africa’s premium celebrity-owned RTD beverage
The Partnership with Matthew Krone
Boity wanted to partner with the best in the business to create the ultimate ready-to-drink product. Matthew Krone, a highly regarded and passionate winemaker from a well-known family of successful and innovative winemakers in South Africa, brought decades of expertise and craft to the collaboration.
“At our very first meeting, we discussed the idea of developing a ‘ready to drink’ (RTD) product. A drink for queens (and kings) who own their choices, and their thrones. Matthew is bringing the craft that he’s honed over decades to help create something that has been missing in this vibrant market – an elegant and uplifting RTD beverage that fits perfectly into the modern consumer lifestyle,” says Boity.
With both being masters of their craft, a collaboration between these two industry leaders seemed incredibly fitting. The partnership combined Boity’s brand vision, aesthetic sensibility, and understanding of her audience with Matthew’s winemaking excellence and technical expertise.
The Power Team Behind BT Signature
Joining this dynamic duo were strategic investors and advisors who helped bring the vision to life:
Francois Rozon: Long-term MD of Appletiser who helped globalise the brand – brought invaluable RTD beverage expertise
Steve Powell and Jacki McEwen-Powell: Founding partners of award-winning Eclipse Communications as investors and marketeers of the brand
This powerhouse team ensured BT Signature launched with proper infrastructure, marketing strategy, and distribution channels to compete in the competitive South African RTD market.
A Historic Achievement
Not only is Boity the first black South African woman to create and own an RTD beverage, but she’s also the first celebrity to create a non-alcoholic variant – something South Africans seem to be crying out for if the positive response from her fans on social media is anything to go by.
As a major shareholder and Director of BTMK Beverages, Boity’s involvement goes far beyond slapping her name on a bottle. “I’ve been involved in every process of getting BT Signature to market, and I’ve been lucky enough to work with some of the very best in the business to create a product that I am extremely proud of,” she says.
The Philosophy: Own Your Signature
“Launching BT Signature has been a true achievement for me as it’s a testament that hard work pays off and that anyone can be successful – regardless of your age, experience, or background. I put 100% of my energy and focus into BT Signature, and by doing so, I was able to create a product that I truly believe in and being able to share it with my fellow South Africans is incredibly special. With hard work and passion, you too can make your mark, and turn every moment into a BT Signature moment,” Boity concludes.
This product was created as a celebration of success, an inspiration to all men and women, and as an encouragement to own your signature and make your mark. You too can make your mark if you believe in yourself and have the passion to go for it!
Production Method
Wine-Making Craft Meets RTD Innovation
BT Signature is produced using wine-making processes rather than typical RTD manufacturing, elevating it above standard fruit-flavored beverages. This approach, guided by Matthew Krone’s expertise, creates a premium taste that’s noticeably different from mass-market alternatives.
Production Specifications:
- Type: Sparkling Peach Frizzante (lightly sparkling)
- Production Method: Wine-making process (fermentation-based)
- Sweeteners: No artificial sweeteners used
- Character: Light and delicate, refreshingly soft and deliciously bubbly
- Variants: Alcoholic (4.5% ABV) and Non-Alcoholic (<0.5% ABV)
- Bottle Size: 275ml glass bottles
- Color: Vibrant peach hue
The Craftsmanship Difference
“I know people will experience a premium quality fruit beverage. The process we used is kind of the same one used for wine-making. I think that’s a notch up from anything else I have tasted. When you have it, I want you to feel like you’re in a celebratory mood. I want you to feel good and feel the burst of happiness that comes with it,” explains Boity.
The wine-making approach means careful fermentation, quality control, and attention to detail that elevates BT Signature above typical fruit coolers. Matthew Krone applied his vast experience and skills in wine-making to bring this premium range, designed with the discerning palate in mind, to life.
Dual Variant Innovation
Alcoholic Variant (BT Signature Peach Flavoured Sparkling Frizzante):
- 4.5% ABV – gentle buzz without overwhelming effects
- Light, crisp, refreshing
- Perfect for social occasions and celebrations
Non-Alcoholic Variant (BT Signature Peach Flavoured Sparkling Fruit Nectar):
- Less than 0.5% alcohol per 275ml bottle
- Same delicious peach flavor profile
- Perfect for designated drivers, pregnant women, or anyone choosing not to drink
The non-alcoholic variant represents a groundbreaking innovation in the South African celebrity beverage space – Boity was the first to recognize the massive demand for premium non-alcoholic options that don’t compromise on taste or sophistication.
Alcohol Percentage
BT Signature comes in two variants with different alcohol content:
Alcoholic Variant: 4.5% ABV (alcohol by volume)
Non-Alcoholic Variant: Less than 0.5% ABV (essentially alcohol-free)
The 4.5% Sweet Spot
At 4.5% ABV, BT Signature Alcoholic strikes the perfect balance:
Light and Sessionable: Low enough for extended social occasions without overwhelming effects
Refreshing: Perfect for South Africa’s warm climate – won’t leave you feeling heavy or sluggish
Feminine Elegance: As one reviewer noted, “it’s a good ‘girlie’ drink” – sophisticated without being aggressive
Gentle Buzz: “We don’t recommend you drink and then drive that Lambo as her cider is rather strong but still only has 4.5% alcohol. A buzz is however easily established.”
Comparison Context
- BT Signature: 4.5% ABV
- Standard ciders (Savanna, Hunter’s): 5-6% ABV
- Wine: 11-14% ABV
- Beer: 4-5% ABV
- Spirits: 35-43% ABV
The moderate 4.5% strength positions BT Signature as approachable, elegant, and perfect for celebratory moments where you want to feel good without losing control!
Number of Calories
Looking to keep it light while living your best life? Here’s the estimated calorie breakdown for BT Signature:
Calorie Information (4.5% ABV Sparkling Frizzante):
- Per 100ml: Approximately 50-55 calories (typical for 4.5% fruit-based RTD)
- Per 275ml Bottle: Approximately 138-150 calories
- Carbohydrates: Approximately 10-12g per 275ml (from fruit sugars)
Light and Delicate Choice
BT Signature is described as “light and delicate,” which extends to its calorie profile. At an estimated 138-150 calories per 275ml bottle, it’s comparable to:
- Glass of wine (175ml, 12%): ~140-160 calories
- Pint of beer (500ml, 5%): ~200-250 calories
- Standard cider (330ml, 5.5%): ~150-180 calories
- Gin & Tonic (250ml): ~120-150 calories
The 275ml bottle format provides perfect portion control – you know exactly what you’re consuming, making it easier to enjoy responsibly while keeping track of intake.
Pro Tip: The vibrant peach color and delicious taste make BT Signature feel indulgent, but the moderate calorie count means you can enjoy without guilt. Best served ice cold for maximum refreshment with minimum calories, boet!
Tasting Notes
Peachy Perfection in Every Sip
BT Signature delivers a carefully crafted tasting experience that embodies Boity’s vision of elegance and celebration:
Appearance: Vibrant peach color – eye-catching and beautiful, literally sparkling with effervescence. The hue is warm, inviting, and unmistakably peachy. “It’s a happy and beautiful colour,” says Boity.
On the Nose: Juicy ripe peach aromas dominate, overlaid with hints of nectarine. The aromatics burst with memories of summer – fruity, fresh, and inviting. There’s a clean, natural fruit character without artificial notes or chemical overtones.
On the Palate: A deliciously uplifting peach flavour balanced with crisp green apple freshness. The taste is refreshingly soft and deliciously bubbly with light, delicate character. The sweetness is present but well-balanced – not cloying or overpowering. Crisp green apple adds freshness that prevents the peach from becoming too heavy.
The wine-making process creates a more refined, sophisticated taste than typical fruit coolers. As one reviewer noted: “As far as taste, the peach-flavoured fruit beverage isn’t wildly mind-blowing but enjoyable enough… I want you to feel like you’re in a celebratory mood. I want you to feel good and feel the burst of happiness that comes with it.”
Finish: Lingering fresh aftertaste that makes you want to come back for another sip… and another… The finish is clean and refreshing rather than sticky-sweet. It’s the kind of drink that leaves you reaching for the bottle again – dangerously easy to drink!
Overall Character: BT Signature is light, elegant, summery, and celebratory. Just looking at the beautifully packaged product and savoring the delicious taste, it’s apparent that BT Signature is Boity all the way. Characterized by juicy peach aromas and refreshing taste, the sparkling drink is deliciously refreshing and uplifting, much like Boity herself.
“What I present to my audience is of high quality, there’s elegance. So those are the elements in BT Signature. It tastes fantastic and I think people are really going to enjoy it,” says Boity.
Best Served With
Mark Any Occasion with BT Signature
BT Signature was created to fit perfectly into the modern consumer lifestyle and mark any season and occasion:
Serving Suggestions:
Classic Serve: Ice cold straight from the 275ml bottle – elegant, convenient, perfect portion
In a Glass: Pour over ice in a wine glass or coupe for extra sophistication
Garnished: Add fresh peach slice or mint sprig for Instagram-worthy presentation
Occasions:
Celebratory Drinks with Friends: Toast success, achievements, and girl boss moments
Picnics on the Beach: Portable 275ml bottles perfect for outdoor adventures
Weekend Sundowners: Watch the sunset with something peachy and sparkling
Brunch & Lunch: Light enough for daytime drinking without feeling heavy
Making Memories: Any moment you want to turn into a BT Signature moment!
Girls’ Night: The ultimate drink for queens owning their choices and their thrones
Weddings & Special Events: Elegant enough for formal occasions, fun enough for parties
Food Pairings:
Light Fare:
- Summer salads with vinaigrette
- Grilled chicken wraps
- Seafood platters
- Fresh fruit and cheese boards
Brunch Favorites:
- Eggs Benedict
- Smashed avocado on toast
- French toast with berries
- Breakfast pastries
Desserts:
- Fruit tarts
- Peach cobbler (perfect match!)
- Vanilla ice cream
- Light cakes and macarons
Snacks:
- Gourmet popcorn
- Cheese and crackers
- Fresh strawberries
- Nuts and dried fruit
Pro Tips:
- Always serve ice cold – chill bottles thoroughly before serving
- The 275ml format is perfect for one person – no waste, no flat drinks
- The non-alcoholic variant is perfect for designated drivers and pregnant friends
- Stock both variants so everyone at your gathering can participate
- The vibrant peach color photographs beautifully – perfect for the ‘Gram!
- Use #BTSignature and #OwnYourSignature when posting your moments
Whether you’re celebrating career success, marking a milestone, or just living your best life with your squad, BT Signature brings that premium, elegant, celebratory energy to every moment!
Where to Buy
Available at Shoprite LiquorShop Nationwide
BT Signature launched with exclusive distribution through Shoprite LiquorShop stores, making it accessible across South Africa:
Primary Retailer:
- Shoprite LiquorShop – Available at stores countrywide (launched March 31, 2021)
Online Retailers:
- Will & Miller – BT Signature Peach Flavoured Sparkling Frizzante 24-pack available online
- Norman Goodfellows (NGF) – BT Signature Peach Frizzante 275ml available
- Looters – Non-Alcoholic variant 4-pack available
Available Formats:
Single Bottles:
- 275ml Alcoholic
- 275ml Non-Alcoholic
4-Packs:
- Alcoholic 4 x 275ml
- Non-Alcoholic 4 x 275ml
24-Packs (Case):
- Alcoholic 24 x 275ml
- Non-Alcoholic 24 x 275ml
Shoprite Strategy
BT Signature’s exclusive launch through Shoprite LiquorShop was a strategic decision to ensure nationwide reach while maintaining premium positioning. Shoprite’s extensive network of stores across South Africa made BT Signature immediately accessible to consumers in urban centers, townships, and rural areas alike.
The partnership also aligned with Shoprite’s commitment to supporting local entrepreneurs and South African-made products, making it a perfect fit for Boity’s proudly African brand.
Pro Tip: Check your local Shoprite LiquorShop’s stock before visiting – BT Signature’s popularity means it can sell out quickly, especially during festive seasons and special occasions. Follow Boity and BT Signature on social media for stock updates and promotional announcements!
Prices
Premium Quality at Accessible Pricing
BT Signature Pricing (Launch Prices 2021):
Single Bottles:
- Alcoholic (275ml): R29.99
- Non-Alcoholic (275ml): R24.99
4-Packs:
- Alcoholic (4 x 275ml): R119.95
- Non-Alcoholic (4 x 275ml): R99.95
24-Packs (Case):
- Alcoholic (24 x 275ml): R599 (approximately R25 per bottle in bulk)
- Non-Alcoholic: Estimated R480-R540 for 24-pack
The Pricing Debate
When BT Signature launched in March 2021, the pricing sparked heated debate on South African social media. Some felt it was expensive compared to established brands, while others defended it as fair for a premium, celebrity-owned product.
Twitter Reactions (April 2021):
@BaboMncane101: “When you enter a perfect market saturated with brands that have producing bev for years… you are competing with those brands through pricing, as a new player your products should be much cheaper…I really don’t understand the logic behind their pricing.”
@SuperXolani: “Everything has its own target market move along if you not sikhona thina infact I need 3 of them!! Let me flex my financial muscles.”
@EinsteinL: “If it’s too expensive for you then you are not the target, people must buy what they afford.”
@J0zigirl: “People buy a single bottle of wine for R299+ so whats the problem? A 6 pack of Savanna is R130. This is 24 bottles of alcohol. I’m not a cider drinker but the price seems fair to me.”
Value Analysis
Cost Per Serve:
- Single 275ml alcoholic bottle: R29.99 (launch price)
- Case purchase: R25 per bottle (R599 for 24)
- Per-bottle savings: R5 when buying cases
Comparison to Competitors:
- Savanna Dry 6-pack (500ml): R130 / R21-R22 per bottle
- House of BNG 750ml: R399-R499
- Ice Tropez 275ml: R35-R40 per bottle
- Standard wine 750ml: R60-R150
Understanding the Premium Positioning
BT Signature’s pricing reflects:
- Wine-making production methods (higher quality than standard RTDs)
- No artificial sweeteners (natural ingredients cost more)
- Celebrity ownership and branding (premium positioning)
- Smaller 275ml format (premium packaging, perfect portion)
- Both alcoholic AND non-alcoholic options (innovation premium)
Pro Tip: The 24-pack offers the best value at approximately R25 per bottle – perfect for stocking up for parties, events, or keeping your fridge stocked for spontaneous celebrations. And remember, you’re not just buying a drink – you’re supporting a proudly South African, black woman-owned business that’s making history in the beverage industry!
Frequently Asked Questions About BT Signature
Who created BT Signature?
BT Signature was created by South African TV personality, rapper, actress, businesswoman, and model Boitumelo “Boity” Thulo in partnership with celebrated winemaker Matthew Krone. As a major shareholder and Director of BTMK Beverages, Boity became the first black South African woman to create and own an RTD beverage, and the first celebrity to create a non-alcoholic variant.
What does BT Signature taste like?
BT Signature is characterized by juicy ripe peach aromas overlaid with hints of nectarine. It delivers a deliciously uplifting peach flavor balanced with crisp green apple freshness and a lingering fresh aftertaste. The range is light and delicate, refreshingly soft and deliciously bubbly with no artificial sweeteners.
What’s the alcohol percentage of BT Signature?
The alcoholic variant contains 4.5% ABV – light and sessionable for extended social occasions. The non-alcoholic variant contains less than 0.5% alcohol per 275ml bottle, making it essentially alcohol-free and perfect for designated drivers or anyone choosing not to drink.
How many calories are in BT Signature?
A 275ml bottle contains approximately 138-150 calories (estimated for the 4.5% alcoholic variant). The light and delicate character extends to the calorie profile, making it a moderate choice compared to many alcoholic beverages.
Where can I buy BT Signature?
BT Signature is available at Shoprite LiquorShop stores countrywide, as well as online retailers including Will & Miller, Norman Goodfellows, and Looters. It’s sold in single 275ml bottles, 4-packs, and 24-packs in both alcoholic and non-alcoholic variants.
What makes BT Signature different from other RTDs?
BT Signature is produced using wine-making processes rather than typical RTD manufacturing, creating a premium taste. It contains no artificial sweeteners, comes in both alcoholic and non-alcoholic variants, and is the first celebrity-owned RTD beverage created by a black South African woman. The 275ml format provides perfect portion control in elegant packaging.
Is BT Signature worth the price?
Many consumers believe yes – you’re getting a premium product made with wine-making methods, no artificial sweeteners, celebrity-quality branding, and supporting a proudly South African, woman-owned business. The 24-pack offers better value at approximately R25 per bottle versus R29.99 for singles.
BT Signature represents more than just a sparkling peach drink – it’s a celebration of South African entrepreneurship, female empowerment, and the power of owning your signature. Boity Thulo’s journey from entertainment icon to beverage entrepreneur proves that with hard work, passion, and the right partners, you can make your mark in any industry.
“This product was created as a celebration of success, an inspiration to all men and women and as an encouragement to own your signature and make your mark. You too can make your mark if you believe in yourself and have the passion to go for it!”
So grab a chilled bottle of BT Signature, raise a toast to your own success, and remember – every moment can be a BT Signature moment!
BT Signature – Own Your Signature, Make Your Mark.
Not for sale to persons under the age of 18. Drink responsibly.