Hansa Pilsener – Refreshingly Different

History

Hansa Pilsener first arrived in South Africa in 1975, brewed by South African Breweries (SAB). At the time, the beer game was dominated by heavy lagers, and Hansa broke the mould by introducing a lighter, crisper style inspired by German brewing traditions.

The name “Hansa” is rooted in the German word for the medieval merchant guilds that traded across Europe, symbolising quality and heritage. Over time, Hansa became a staple in South African beer culture, known for being “refreshingly different” compared to the usual lagers.

Production Methods

Hansa is brewed using the world-famous Saaz hops, originally from the Czech Republic. These hops are known for their light, floral, and slightly spicy notes, which set Hansa apart from other SAB lagers.

Hansa Pilsener

The recipe is simple but classic:

  • Malted Barley
  • Water
  • Saaz Hops
  • Yeast

By focusing on a lighter hop character, Hansa delivers that crisp, clean pilsener taste South Africans love.

Alcohol Percentage

Hansa carries a 4.5% ABV, making it lighter than Castle Lager or Black Label. This gives it that easy-drinking edge, perfect for long sessions at the braai or tavern.

Tasting Notes

  • Appearance: Golden straw with a foamy white head.
  • Aroma: Floral hops with soft malt undertones.
  • Taste: Crisp, refreshing, with a light bitterness and clean finish.
  • Mouthfeel: Light-bodied, smooth, and easy to down without feeling too heavy.

Pop Culture & Adverts

If you grew up in Mzansi, you’ll remember Hansa’s adverts – they were legendary. The brand leaned hard into its “refreshingly different” slogan, with quirky, humorous, and creative ads that made it stand out from competitors.

In the 90s and 2000s, Hansa ran some of SA’s most iconic beer commercials, often with a clever twist or funny storyline that made the brand feel relatable. These ads built a strong emotional connection, especially among older drinkers who still talk about “the Hansa days.”

The adverts positioned Hansa as the clever choice – for people who appreciated quality, subtlety, and something different from the mainstream.

Target Market

Hansa is aimed at:

  • Everyday South Africans who want a lighter, refreshing beer.
  • Older, loyal drinkers who grew up with the brand and still trust it.
  • Value-conscious consumers who want an affordable pilsener without compromising on taste.
  • Those who appreciate a classic, no-nonsense beer with heritage.

What is Hansa Pilsener Best Served With

  • Food: Perfect with spicy curries, braai meat, or light seafood.
  • Occasions: Weekend braais, tavern gatherings, soccer matches, or chilled sundowners.
  • Serving Tip: Always served ice cold to highlight its crispness.

Where to Buy Hansa Pilsener in South Africa

  • Retail: Pick n Pay, Checkers, Shoprite Liquor, Makro, and Spar Tops.
  • Bottle Stores: Liquor City, Ultra Liquors, Norman Goodfellows.
  • Bars & Taverns: A fixture in township shebeens, pubs, and casual restaurants.

Online Availability & Prices

  • Takealot: Around R120 – R160 for a 6-pack of 330ml bottles.
  • Norman Goodfellows Online: Competitive case prices.
  • Uber Eats & Mr D Liquor: Delivery options available in urban areas.

Decline in Popularit

While Hansa was a powerhouse in the 80s, 90s, and early 2000s, its popularity has dipped in recent years. SAB shifted focus to Castle Lite as the go-to “lighter, refreshing” beer, and global brands like Heineken have also taken a big chunk of the premium market.

As a result, Hansa is not pushed as heavily in marketing anymore, and younger consumers are less likely to choose it compared to trendier imports. Still, it holds a loyal fan base, especially among older drinkers who remember its golden era and still prefer its crisp pilsener taste.

Today, Hansa feels like more of a heritage brand – not as flashy, but respected for its history and its role in shaping South Africa’s beer culture.

FAQ

Q: Is Hansa a craft beer?
A: No, it’s brewed by SAB – but it’s styled as a European pilsener.

Q: Why is Hansa called “refreshingly different”?
A: Because it uses Saaz hops, which give it a lighter, more floral profile compared to other South African lagers.

Q: Is Hansa stronger than Castle?
A: No, Hansa is lighter at 4.5% ABV vs Castle Lager’s 5%.

Q: Why do people still love Hansa?
A: It’s affordable, crisp, and tied to South Africa’s beer culture through its iconic adverts and heritage.

Alcohol is not for persons under the age of 18!

Scroll to Top